Mautic: Open-source marketing automation software
Mautic is a self-hosted marketing tool. Open-source marketing automation software.
Why self-host Mautic
Running Mautic yourself means you control the data, the uptime policy, and the upgrade schedule. That is a different relationship with software than subscribing to a hosted service.
What it does
Mautic falls into the Marketing category of self-hosted software. It is designed to be deployed on your own infrastructure, whether that is a home server, a VPS, or a local machine running Docker.
Community traction
The project has 7k stars on GitHub, which is a reasonable proxy for how widely it is used. Active repositories tend to ship bug fixes faster and have better documentation than projects that stall after the initial release.
Deployment
Most users run Mautic via Docker Compose. The typical setup involves one or two containers and a volume for persistent data.
Alternatives
If Mautic does not fit your needs, common alternatives include Customer.io, Braze. The self-hosted versions of these tools often differ in resource requirements and feature focus, so it is worth testing the one that matches your workload.
Maturity
The current release is 5.1.0. The project has moved past early development and tends to ship stable, documented releases.
License
It is licensed under GPL-3.0, making it freely available for personal and commercial use.
Links
For anyone already running a home server, Mautic is a natural addition. It handles marketing without requiring a paid subscription or an account with a third party.